Bersyn vs Peec.ai: An honest comparison of two GEO platforms

Peec.ai and Bersyn both claim to solve the same problem: showing teams how AI assistants describe their product to buyers, and giving them a path to improve it. They reach that problem from different angles, charge very different prices, and suit different buyers. This page is the honest comparison.

Disclosure first. Bersyn is our product. We have done the research below in good faith — pricing pulled from Peec.ai's public pages and cross-referenced against current third-party reviews — and we list the cases where Peec is the better choice. If you would rather hear about Peec from Peec, their site is at peec.ai. This page is for people deciding between the two.

TL;DR

• Peec.ai is the right call if you are an agency managing several brands, you need daily tracking, Google AI Overviews coverage matters more to your buyers than Claude does, and you have an EU posture preference.
• Bersyn is no longer a self-service alternative to compare on price. The founding-beta tier this page was written around has been withdrawn; Bersyn now measures a market — one category, one country, one language — for agencies and design partners, reports counts one AI Surface at a time, and produces no score. See bersyn.com/pricing.

The honest summary: Peec is a polished monitoring dashboard built for marketing agencies. Bersyn is the more focused product for the specific buyer who needs all four major LLMs covered without surprise add-on charges and wants the corrective content shipped as a draft, not just measured.

Side-by-side

A note on the Peec prices above: Peec.ai's pricing page renders the dollar amounts client-side and is not always parseable by automated tools. The $100 / $241 / $505 figures used in this page reflect the values reported on Peec.ai at the time of writing and the "around $104/month" reference in current third-party comparison reviews. Treat these as accurate at the time of writing, not as a contract.

Where Peec is better

Daily tracking. Peec re-scans daily across its included AI models. Bersyn re-scans weekly. If you are running a fast-moving launch and need to see Surface representation change within hours, Peec's cadence is the right choice. Bersyn's weekly cadence is deliberate — most B2B Surface representation moves on a much slower clock than a daily dashboard implies — but if you need daily, Peec wins.

Multi-brand pricing for agencies. Peec's tier structure (1 / 2 / 5 / unlimited projects) is explicitly designed for an agency running several client brands inside one account.Bersyn is not sold self-service and has no tier structure to compare against that. If you are an agency, Peec's model maps to your billing structure in a way Bersyn's does not.

Seat policy. Peec is generally pitched as a team tool with broad seat access from its base tier. We could not verify the exact seat-count language on the public pricing page at the time of writing, but Peec's positioning is clearly multi-seat and team-friendly.Bersyn is not sold self-service, so it has no seat policy to compare.

Google AI Overviews coverage. Peec lists AI Overviews across its tiers. Bersyn does not cover Google AI Overviews yet — it is on our roadmap, but it is not in the current Surface set. If a meaningful share of your buyers research through Google's AI-summarized results, Peec covers ground that Bersyn does not.

EU posture. Peec.ai presents with a European-flavored brand and operator. We could not confirm a formal EU data residency claim from the public pricing page at the time of writing, so we will not assert one — but if EU posture is a soft criterion in your evaluation, Peec is the more likely fit between the two.

Established dashboard polish. Peec has been in market longer, has 2,000+ marketing teams listed as customers, and has the dashboard polish that comes from iterating on a monitoring workflow at scale. If "established tool with a customer base" matters in your evaluation, that goes to Peec.

Where Bersyn is different

This section described a product that is no longer sold, and has been replaced rather than quietly edited. What it said — a $49/month founding-beta tier, a one-time audit, generated Patches, a single blended visibility figure — was true of Bersyn in mid-2026 and is not true now. Bersyn withdrew that offer after turning its own method on itself and finding numbers it could not defend, and nothing has replaced it that would be honest to compare on price.

What Bersyn does today, stated without a number attached to it:

• It records real answers from ChatGPT, Claude, Gemini and Perplexity to a fixed set of buyer questions, several times each, and keeps every answer.
• It reports counts one AI Surface at a time, each with its own denominator, and refuses to blend them into a single figure — because on the evidence it has, the four assistants disagree, and one number would describe none of them.
• Measurement covers a market, not a customer: one category, one country, one language. Every company in that market reads the same recorded answers.
• It produces no score, no grade and no rank, and it does not claim that any change caused any difference between two measurements.

There is no self-service purchase, no instant scan, and no price to quote. New markets are measured for agencies and design partners. The current position, in full, is at bersyn.com/pricing.

The Peec research above is left exactly as published. It was gathered in good faith at the time and is still the more useful half of this page.

Who should choose which

Choose Peec if you need a product you can buy today. Everything in the Peec sections above still applies, and Bersyn is not currently a self-service alternative to it.

Talk to Bersyn if you work with clients in a category you want measured and you would rather have the recorded answers than a summary of them. Say which category, country and language: bersyn.com/pricing.

How a market gets measured today

If you are reading this, you are probably trying to decide whether AI visibility is a problem worth solving for your product. The best answer to that question is not a comparison page — it is a measurement of your own category.

Bersyn is not sold self-service today, so there is no scan to run from this page. Measurement covers a market — one category, one country, one language — and every company in that market reads the same recorded answers, so a market is measured once and each company in it reads that measurement. If you work with clients in a category you want measured, say which category, country and language: bersyn.com/pricing.

If after that scan you decide Peec fits your situation better — you are an agency, you need daily tracking, AI Overviews are critical to your buyers — that is fine. The point is to make the decision with real data, not based on either of our marketing pages.

— Gissur Þór Rúnarsson Founder, Bersyn (Reykjavík)

Compare Bersyn to other GEO platforms

We have published honest comparisons against the other tools in this space:

• Bersyn vs Otterly
• Bersyn vs Profound
• Bersyn vs AthenaHQ
• Bersyn vs Goodie AI
• Bersyn vs Scrunch
• Bersyn vs Brandlight
• Bersyn vs Trackerly

Or read our ranked roundup: Best GEO Platforms 2026.

Last updated 30 June 2026. Peec.ai pricing and features verified against peec.ai and current third-party reviews. We update this page when either tool's pricing or feature set changes materially.