Research, experiments, and evidence on how AI systems choose which companies to recommend: Recommendation Topics, model behavior, and the market others call GEO or AI visibility.
Every week I take one buyer category, ask ChatGPT, Claude, Gemini and Perplexity the five questions a real buyer would type, and count who gets named and who ge
Read more →Most companies have no idea how AI models represent their product. This case study tracks AI visibility on a real SaaS product — ImportKit — over 60 days using
Read more →On 28 May 2026 the Bersyn scan engine ran 80 buyer Conversations across four AI Surfaces — ChatGPT, Claude, Perplexity, Gemini — for four modern auth and identi
Read more →Traditional SEO platforms like Ahrefs and Semrush are built for Google search optimization. They excel at keyword research, backlink analysis, rank tracking, an
Read more →AthenaHQ and Bersyn both claim to solve the same problem: showing teams how AI assistants describe their product to buyers, and giving them a path to improve it
Read more →Brandlight and Bersyn both help companies see how AI systems describe their product to buyers. They sit at opposite ends of the market. Brandlight is the enterp
Read more →Goodie AI and Bersyn both work the same core problem: showing companies how AI assistants represent their product to buyers, and giving them a way to improve th
Read more →Otterly AI and Bersyn both claim to solve the same problem: showing B2B teams how AI assistants describe their product to buyers, and giving them a path to impr
Read more →Peec.ai and Bersyn both claim to solve the same problem: showing teams how AI assistants describe their product to buyers, and giving them a path to improve it.
Read more →Profound and Bersyn both work on the same problem: showing companies how AI assistants describe their product to buyers, and giving them a path to improve it. T
Read more →Scrunch AI and Bersyn both help companies understand how AI assistants describe their product to buyers. They come at the problem from different angles, charge
Read more →Trackerly and Bersyn both help teams see how AI systems describe their product to buyers. They reach that problem from different angles. Trackerly competes on p
Read more →Starting today, every Wednesday we publish a Bersyn Weekly edition — five public scans of B2B SaaS companies that AI assistants are getting wrong. Same methodol
Read more →Edition 2 of Bersyn Weekly. Same methodology as Edition 1 — twenty buyer Conversations across ChatGPT, Claude, Perplexity, and Gemini, asked the kind of questio
Read more →Edition 3 of Bersyn Weekly. Same methodology — twenty buyer Conversations across ChatGPT, Claude, Perplexity, and Gemini. This week: newsletter and publishing p
Read more →Every Wednesday we publish a Bersyn Weekly edition — five public scans of B2B SaaS companies that the AI Surfaces are getting wrong. Same methodology as the edi
Read more →AI visibility tools help companies monitor and improve how AI models (ChatGPT, Claude, Perplexity, Gemini) represent their products. This is a growing category
Read more →Generative Engine Optimization (GEO) is the practice of improving how AI models represent your product when buyers ask for recommendations. Unlike traditional S
Read more →Disclosure: Bersyn is our product. We have done the research below in good faith — pricing pulled from each vendor's public pages, features verified against doc
Read more →When buyers ask ChatGPT, Perplexity, Claude, or Gemini for product recommendations, they get one answer — not ten blue links. Either your product is in that ans
Read more →More buyers are skipping Google and asking AI directly: "What is the best tool for X?" If your product is not in that answer, you are losing deals you never kne
Read more →Bersyn is a Generative Engine Optimization platform. The product measures how AI Surfaces — ChatGPT, Claude, Perplexity, Gemini — describe a customer's product
Read more →On 22 May 2026 the Bersyn scan engine ran 200 buyer Conversations across four AI Surfaces — ChatGPT, Claude, Perplexity, Gemini — for eight B2B SaaS companies i
Read more →Bersyn is a Generative Engine Optimization platform based in Reykjavík, Iceland. The name is Icelandic in origin: *ber* (bare, exposed) and *sýn* (sight, vision
Read more →AI visibility measures how accurately and frequently AI models recommend a product when buyers ask for solutions in a category. It covers presence in AI-generat
Read more →Generative Engine Optimization (GEO) is the practice of improving how AI models represent your product or brand when users ask for recommendations. While tradit
Read more →Last week I [tore down what four AI models recommend for databases](https://www.bersyn.com/blog/ai-recommends-neon-for-databases-specialists-invisible-2026): sa
Read more →When a buyer asks ChatGPT "what is the best tool for X," the model does not search Google in real time. It generates an answer from its training data — content
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